Listing audit

Your listing, read like a guest reads it.

A score out of 100, the gaps holding your listing back, and rewritten copy you can paste straight into Airbnb.

Audit my listing free

Free listing audit. No card to see it.

A listing photographed for Airbnb

This is where you are chosen.
Not in your description.

4.72(118)

Bright two-bed, river view

$254 night

your listing

4.72(12)

Lovely 2 bed apartment

Garden loft, long balcony, 6 min to the tram

$210 night

4.61(86)

Designer loft in Alfama

$238 night

4.56(64)

Two-bed by the tram line

$205 night

A guest sees four things before they choose: your photo, your title, your rating and your price. The audit reads your photos in the order Airbnb serves them and rewrites the title against the listings winning around you. The engine sets the price every night. The rating you earn, and it shows you where yours sits on your street.

Your first photo is the whole ad.
The next four decide if anyone scrolls.

CoverThe darkest cover in your comp set
2Strong, and it earns the slot
3Repeats the room above it
4Good light, wrong order
5Nothing a guest has not seen yet

A guest decides on your cover shot before they have read a word you wrote.

The audit looks at your photos in the order Airbnb serves them, against the listings winning around you. Which shot is doing the work, which two are showing the same room twice, and what a guest still has not seen by the fifth frame.

It does not take photographs for you and it will not pretend a reorder fixes a dark room. It tells you which of the two you are dealing with, and reordering is free.

It is not a report card.
Seven things, ranked against your street, then weighted.

Nothing here is graded against a style guide. Every one of the seven is a position among the listings actually competing with you, which is why the same listing scores differently in two cities.

Photos

The heaviest thing in the audit, because it is the first thing a guest meets. Judged in the order Airbnb serves them: which shot is carrying the listing, which two show the same room, and what a guest still has not seen by the fifth frame.

25of 100

Rating

Where your stars sit inside your comp set, not against a flat five. A 4.7 leads one street and trails another, and only the street you are on decides which.

15of 100

What a guest actually pays

Your cleaning fee against the fees around you, read upside down, because low is the good end. It is the number a guest meets at checkout and you never see on your own calendar, and it is the one thing on this list you can change this afternoon.

15of 100

Amenities

How much of your comp set you carry, not a raw count. Thirty amenities is behind in a market averaging forty-five and ahead in one averaging twenty. Some of them you already have and never ticked, which is the cheapest fix here.

15of 100

Reviews

How many you have against how many they have. Separate from the rating on purpose: volume is its own signal, and it is the one a new listing has to build before anything else it does will be believed.

10of 100

Copy

Title, listing description, property description. Scored on whether the first forty words say something only your place can say, or something any flat in any city could.

10of 100

Price

Ranked on rate times nights sold, never on rate alone. Charging the most on your street is a win if the calendar still fills and a loss if it does not, and a rate on its own cannot tell you which one you are doing.

10of 100

How full you are is missing on purpose. A listing does not underperform at occupancy. It underperforms at photos, or rating, or price, and occupancy is only where that surfaces. Scoring it would count the same problem twice, so it leads the report as the number everything else explains.

What we cannot measure, we drop. Under five reviews, both review dimensions fall out: a rating built on three guests is one bad night from moving half a star, and ranking you on it would be grading luck. The rest reweighs, so you are scored out of what was genuinely readable. And when too little of it is, you get no number instead of a flattering one.

Every point of your score,
accounted for.

Not a mark out of ten. Every bar is a position inside your own comparable set, and every finding under it carries a number you can go and check.

What the score is made of

all 100 points measured

Each bar is where you sit inside your comparable set. The notch is the middle of that set, so anything left of it is a place you are behind. Anything we could not measure is left out rather than counted against you.

Photos

ahead of 22% · 25 points

Resolution, exposure, and what the cover leads with

Guest rating

ahead of 64% · 15 points

Your stars against the stars around you

What a guest pays

ahead of 0% · 15 points

The cleaning fee a guest sees on top of the rate

Amenities

ahead of 21% · 15 points

How much of the market's kit you actually list

Review count

ahead of 0% · 10 points

How many guests have vouched for you

Earnings per night available

ahead of 71% · 10 points

Rate and occupancy together, over a year

Title and description

ahead of 35% · 10 points

What your title and description do in a search result

Rate against how much sells

7 nearby and you

78%22%
You
$171a night$289

The lines cross at the middle of your market: $219 a night and 58% of the calendar sold. Up and to the right is charging more and still filling.

The middle listing asks

$219

across 7 places

You ask

$210

and sell 68% against their 58%

$9,475

a year ahead of the middle of your set, per night available. Rate and occupancy together, not either one alone.

Fix firstFree, today

Your cleaning fee is $17 above what places around you charge.

You charge $55. The middle of 7 nearby listings that quote a fee is $38. On a two night stay a guest sees $475 from you against $458 at the same nightly rate with a typical fee. The fee is a bigger share of a short stay than a long one, so it is short bookings this costs you.

You

$55

The middle of your set

$38

A difference of $17

$28You: $55$55

Every place you compete with, and where you fall

What to do. Lower the cleaning fee and put the difference into the nightly rate. The guest sees a smaller total, you keep the same money, and search filters read the nightly rate.

Fix firstThis week

You have 12 reviews. Comparable places nearby have around 86.

Guests book what other guests have already trusted, and review count is the first thing that separates two otherwise identical listings in a search result.

You

12

The middle of your set

86

A difference of 74

12You: 12203

Every place you compete with, and where you fall

What to do. Ask recent guests who left happy. Most people will write one if they are asked directly and soon after the stay.

Worth fixingFree, today

You fill more than most and charge less. The places making the most money here charge more than most and still fill more than most.

Comparable listings sit around $219 a night and sell about 58% of their calendar. Sorting them by what they earn per available night, the group that comes out ahead is not the group you are in.

Measured across 7 listings, you sit ahead of 71% of them

$57You: $143$180

Measured across 7 listings, you sit ahead of 71% of them

What to do. This is a pricing strategy question, not a listing quality one. Pricing moves you toward the side of the market that is actually winning.

Worth fixingCosts money

You list 5 amenities. Comparable places nearby list around 8.

The ones most of your comparable listings carry and you do not: dedicated_workspace (5 of 7), dishwasher (4 of 7), crib (2 of 7).

You

5

The middle of your set

8

A difference of 3

4You: 511

Every place you compete with, and where you fall

What to do. Start with anything you already have and simply have not ticked. That is free and takes a few minutes.

An example listing, scored the same way yours is.

Every finding carries what it is worth. Ordered by what it earns you against what it costs you to do, so the free things you can fix this afternoon sit above the ones that need a purchase.

The plot is the part nobody else shows you. Where you sit on rate against nights sold, and which corner of that square actually earns the most on your street. Two listings with identical revenue can be running opposite strategies.

It does not just mark your work.
It hands back the rewrite.

Listing description

71 / 100

Every scored section comes back like this, yours on the left, the rewrite on the right.

Current

202 / 500

Lovely 2 bed apartment in a great location. Recently renovated with everything you need. Close to shops and restaurants. Free parking available. Wifi included. Perfect for couples or families. Book now!

Hostomat suggests

309 / 500

Wake up to the river through the balcony doors. The tram into the old town is six minutes on foot, and the bakery on the corner opens at seven. Two bedrooms, both quiet, both with blackout blinds. The kitchen is a real one: gas hob, full-size oven, a table that seats four. Parking is free and off the street.

Copy it, change a word, or ignore it entirely. Nothing is written to your listing: the audit reads, scores and suggests, and you keep the only account that can publish.

Questions every host asks.
Settled before you hand over a calendar.

Not the question you had? Talk to the team

Give it one listing.
See what it does with a year.

Start free

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